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Research papers

Experimental designs and models

This chapter is divided into two distinct parts: experimental design and models. The researcher must consider the question of experimental design and models before proceeding to the choice of sampling techniques, sample size or questionnaire design,...

Catalogue: Consumer Market Research Handbook
Author: James Rothman
August 1, 1986
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Citation

Rothman, J. (1986a, August 01). Experimental designs and models. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/experimental-designs-and-models